The Google Way: How One Company Is Revolutionizing Management as We Know It
A Internet, Computers, History book. Here, economists will recognize the principle of price differentiation formulated by...
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.Google's...
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- Filetype: PDF
- Pages: 256 pages
- ISBN: 9781593271848 / 1593271840
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More About The Google Way: How One Company Is Revolutionizing Management as We Know It
Here, economists will recognize the principle of price differentiation formulated by the engineer-economist Jules Dupuit in 1849: "To set a price for a service, don't base it on what it costs the provider, but instead set the price according to the importance of the service to the user."[10] Bernard Girard, The Google Way
I gave up on this one halfway through, so this is only a half-review. One problem with the book is that its been 7 years since it was published, and much of "the Google Way" has changed in that time. The leadership is no longer a "triumvirate", Google has become increasing secretive about its future product plans, and Google's knack... Muy buen libro, muestra como se administra google (matematicamente), el gran nivel de exigencia de reclutamiento de personal. Terminando de leer queria mandar mi CV sabiendo lo gratificante de trabajar en Google So many thought provoking management concepts, plus the story behind google, should be compulsory reading for technocrats. Google's success is due to its focus on users and automation. eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play...
